E-cigarette behemoth Juul Labs has decided to immediately stop selling its most popular mint-flavored nicotine cartridges in the United States. The company by the leading e-cigarette maker has been taken in the backdrop of the release of two damaging studies that claimed that the mint flavor is extremely popular among teenagers and showed Juul’s role in a dramatic spike in teen use. According to the researcher published in the Journal of the American Medical Association found that more than half of teenagers who used e-cigarettes of Juul and mint flavor was the most popular among 10th and 12th grade school kids. More than 40 per cent of the users said that mint is the most popular variety of nicotine pods.
One of the studies also finds that Juul e-cigarettes were the most popular brand used by middle school and high school students, with nearly 60 per cent of high school students and 54 per cent of middle school students saying Juul was their usual brand. Juul Chief Executive KC Crosthwaite termed these results “unacceptable” and said they are resetting the vapor category in the United States. Crosthwaite said they will cooperate with public health officials, Attorneys General, regulators, and other stakeholders to combat underage use and win the trust of society. He took the helm of the company in September after serving as a top executive at Marlboro maker Altria Group Inc. Altria has a 35 per cent stake in Juul.
Virginia tobacco, classic tobacco and menthol are the only there flavors that Jull will now sell in the US. Over the last year, the company has been brought down the number of flavors it offers because of mounting pressure from regulators over the steep surge in popularity of its products. The company last month stopped selling sweet flavors like cucumber, mango, crème, and fruit online in the United States. The move came a year after pulling these flavors from vape shops, convenience stores, and other retailers amid pressure from the FDA. However, the new studies suggest the efforts haven’t reduced the company’s popularity among teens.